About

Constant Growth Marketing and Consulting

flowers

Constant Growth started as a precursor to working with Constant Contact, the now well known email newsletter company. I found that so many garden centers and small businesses needed more than just a newsletter; they  needed hands-on- marketing and business consulting from someone who intimately understood their multifaceted needs.

My passion for garden centers and the horticulture industry has inspired me to work and coach owners and managers on how to grow their businesses.

 My experience as a serial entrepreneur and small business owner ( I owned a garden center for 25 years and started 5 other businesses during that time) helps me to evaluate small businesses, identify areas of improvement, highlight new products or services and create an action plan for efficiency and profitability.

 I enjoy helping small business owners who feel overworked and overwhelmed with the challenges of “doing it all” in their business. Through assessment, strategic planning and implementation, I can help business owners work smarter, not harder. I can help them  find balance, achieve your personal goals and make both a profit and a difference.

In addition to business consulting, I offer top-notch marketing solutions. As marketing is my passion, I enjoy promoting what businesses do best.  My goal: to help business owners create a user-friendly, profitable marketing plan. As every business is unique, I routinely customize a range of services to meet individual needs. Let me –step by tailored step – turn your straw to gold!

Vine smaller

Dee A. Dice

It all started with that lovely, fragrant verbena that I planted with my mother, oh so long ago. My DEE FBOOK PHOTOlove of plants and nature, along with a deep understanding how these can make people happy, is why I spent the last 25 years owning a fruit and produce market and garden center business on Martha’s Vineyard.

As a student at the University of Connecticut, I studied Nutrition and Marketing, but I also started several small businesses..  These included a cross-country ski business, an importing business from South America and a sprout business on Martha’s Vineyard.

I then took a larger leap and started a wholesale food business focused on the growing, production and purchasing of food products to sell at natural food stores, supermarket chains and wholesale food chains. I was proud to have Stop & Shop, Waldbaum’s Food Mart, IGA Stores, Stew Leonards, and Shop Rite, as some of my clients.

After the sale of that business, I moved to beautiful Martha’s Vineyard. Once there, I saw a need for local produce; this, along with my need to be outdoors, spurred me to start my fruit and produce market, Eden. The produce customers, however, unexpectedly kept asking to buy the decorative hanging baskets.  “Hmmm, maybe I should try to sell some plants?” Luckily, the driver of my first truckload of plants knew the difference between an annual and a perennial; I couldn’t distinguish between the two. The rest is history, as I quickly fell in love with the plant and garden center aspect of my business.

As my passion for plants grew, so did my business “Eden”. Soon, I added a landscape division, a water garden department, garden shed opportunities for Islanders, a holiday shop with a catalog, a commercial kitchen offering catering and additional products for Eden and a floral department with specialty fruit and produce gift baskets.

My passion for business and marketing grew also – especially as I found I could help other businesses grow and achieve the same success that I’d achieved.  I thus – in recent years — have shifted gears. I sold my business in 2010, moved to Western Mass, and have since launched a successful ConstantContact-based newsletter and consulting business, Constant Growth. I offer an array of services; these range from one-on-one consulting sessions to communications services to tapping social media to best serve your needs. All of these are founded on bedrock experience. As I grow and learn, I am happiest in sharing the information that I have gained with others.

Please contact me if you’d like to see my resume or just to have a preliminary talk about your business.